.ART Domains open call: exhibit in the metaverse with Roborace

Just as the art world has wrapped its mind around the idea of using digital as one of its mediums, technological progress has leaped much further – all the way into multiverse events. As much as it can be unsettling, it is also an unprecedented opportunity.

In March 2021, Decentraland hosted the first metaverse fashion week which allowed for “everyone from anywhere” to attend, instead of a selected few plucked from the traditional fashion scene. Even Doctor Strange is having his next adventure in – yes you guessed right – the multiverse!

What is .ART Digital Twin?

In the metaverse, you need an avatar to represent you – an online character that will either mimic your physical characteristics or take on a completely different form. Your artwork needs a metaverse projection too – a so-called “digital twin”. Back in 2019 .ART Domains presented its Digital Twin product at Apsara Conference, organized annually by the Alibaba Group.

With .ART Digital Twin you can create a secure digital certificate of authenticity for your artwork and store information about it. You can also monetize it by using a built-in, no-coding NFT minting solution. Leveraging the easy-to-understand technology of domain names and using an international standard for describing cultural objects developed by J. Paul Getty Trust, Digital Twin by .ART provides a sophisticated but intuitive art object identification tool. 

As the product is currently being tailored towards the needs of the creative community, .ART presents a unique opportunity for artists submitting their entries for Roborace to be a part of the future and influence Digital Twin’s further development.

This comes as the global AR, VR, and MR market is projected to reach $300 billion by the end of 2024. With all this in mind it still must be noted: it’s up to us as individuals to build up the metaverse and make sure that the world of “beyond” has a fair representation of creativity, beauty, and art in it.

The 24 days of l’.ART

Next up are racing events. Roborace, the world’s first extreme competition of teams developing self-driving AI, will be hosting twelve races over six events this summer in a mixed reality environment that blends elements of the virtual and physical worlds for teams and fans alike.

.ART, the growing domain for creatives that sees its mission in facilitating the interaction between art, tech and finance, has partnered with Roborace as well as Wakatta, the first NFT-focused blockchain for entertainment and Sensorium, the company behind one of the world’s leading entertainment metaverses. As the line between real and digital continues to blur, they created an opportunity for digital artists to spearhead their creative transition into the metaverse – The 24 Days Of L’ .ART

Inspired by the 24 Hours of Le Mans, The 24 Days Of L’.ART is an international art competition and an opportunity for 3D artists worldwide to exhibit their talents at Roborace. Roborace is a racing metaverse that combines the excitement of physical racing with artificial intelligence and augmented reality to take motorsports to the next level.

“.ART has always been at the forefront of innovation, especially when it comes to bringing the benefits of tech and finance to the art world. The 24 Days Of L’.ART is a collaboration that does exactly that – allows artists to take their creations beyond the physical realm into the metaverse, where the aren’t any borders and, more importantly, no barriers for freedom of creative expression. We hope that Digital Twin by .ART will serve well in its role of an informational container, allowing artworks to be represented in the metaverse with all the context that makes up their value”

Ulvi Kasimov, Founder of .ART Domains

Roborace is an AR-enhanced race

Roborace’s electric and fully autonomous racing cars will compete in real-world tracks, with added challenges straight from the metaverse. Augmented reality objects scattered around the tracks will magnify the difficulty and dangers of these races, but also heighten the level of entertainment delivered to fans. 

The 24 Days Of L’.ART is a competition where artists can submit their original 3D artworks to be used as obstacles in a Roborace AR-enhanced race. Artists will also gain exposure by joining the live broadcast of the race, and getting a chance to shed light on the inspiration behind their creations. It is a unique opportunity for creators to embrace the possibilities of the metaverse, diversify their artistic process and take part in defining the future of art.

There are three steps in the application process:

• 1.    Prepare your art. All 3D artworks must comply with Roborace’s technical guidelines.
• 2.    Upload your 3D artworks using the .ART Digital Twin solution. This will also allow you to keep the .ART domain it comes with forever – free of charge.
• 3.    Complete the application form indicating your .ART Digital Twin URL.

All the information, guidelines and application form can be found at 24days.art Submission deadline is May 31^st, 2022.

Submit your art to The 24 Days Of L’.ART now and make sure it launches with your artwork as one of its main attractions! 

Disclaimer: This is a sponsored article. No content or article should be considered as financial advice. We strongly recommend you to conduct due diligence and always do your own research before investing in a project.